The most expensive domain names ever sold
The record domain sales of all time, from AI.com at $70 million and Voice.com at $30 million to Chat.com, Sex.com and Business.com, and what the record names have in common.
Most domains sell for hundreds or a few thousand dollars. But at the very top, a handful of names have sold for more than most houses, and a few for more than most companies. Here are the biggest publicly reported domain sales of all time, and what they have in common.
The top publicly reported cash domain sales
| # | Domain | Price | Year |
|---|---|---|---|
| 1 | AI.com | $70,000,000 | 2025/2026 |
| 2 | Voice.com | $30,000,000 | 2019 |
| 3 | Chat.com | $15,500,000 | 2023 |
| 4 | NFTs.com | $15,000,000 | 2022 |
| 5 | Rocket.com | $14,000,000 | 2024 |
| 6 | Sex.com | $13,000,000 | 2010 |
| 7 | Crypto.com | $12,000,000 | 2018 |
| 7 | Icon.com | $12,000,000 | 2025 |
| 9 | Tesla.com | $11,000,000 | 2016 (confirmed 2018) |
| 10 | Club.com | $10,000,000 | 2025/2026 |
| 10 | Connect.com | $10,000,000 | 2022 |
| 12 | Porn.com | $9,500,000 | 2007 |
| 13 | Porno.com | $8,888,888 | 2015 |
| 14 | Gold.com | $8,515,000 | 2024 |
| 15 | HealthInsurance.com | $8,133,000 | 2019 |
| 16 | We.com | $8,000,000 | 2015 |
| 17 | Diamond.com | $7,500,000 | 2024 |
| 17 | Green.com | $7,500,000 | 2026 |
| 19 | Z.com | $6,784,000 | 2015 |
| 20 | Slots.com | $5,500,000 | 2010 |
Source: DN Journal's all-time top 20 cash domain sales (updated May 2026). DN Journal counts only verified, completed, cash sales of the domain alone, tracked since late 2003.
How the record kept climbing
- 1999, Business.com, $7.5 million: a Guinness record at the time, and the sale that told the world domains could be worth real money.
- 2010, Sex.com, $13 million: the record cash sale for almost a decade.
- 2019, Voice.com, $30 million: MicroStrategy sold it to Block.one, more than doubling the old record.
- 2026, AI.com, $70 million: bought by Crypto.com founder Kris Marszalek, reportedly paid entirely in cryptocurrency, more than doubling the record again.
Famous sales that aren't on the list
- 360.com was widely reported at $17 million in 2015, but the price was never confirmed, so DN Journal doesn't chart it.
- Shoes.com sold to Walmart for a reported $9 million in 2017, but the deal included other domains, trademarks and social accounts, so it isn't counted as a cash domain sale.
- Big developed websites like Cars.com or Hotels.com sold as whole businesses. Their price includes the company, not just the name.
- Private deals. Many top sales happen under non-disclosure agreements and are never reported, or only years later.
What the record sales have in common
- Almost all are .com. Big companies pay up for the ending people type by default.
- They're short, one-word or a single letter pair. Voice, Chat, Rocket, Icon, Gold, AI, We, Z.
- They follow the money. Crypto, NFTs and AI names hit the list during their booms.
- The buyers are end users: real companies with a specific plan, not other investors.
What this means for your domains
Record sales make headlines because they're rare. For most domains, a realistic sale price is hundreds to a few thousand dollars, and many never sell at all. The best way to price your own names is to look at sales of truly similar names on NameBio, try a few appraisal tools, and read what is my domain worth?
Want the people behind these deals? Read about the domain legends.
Questions
What is the most expensive domain name ever sold?
AI.com, bought for $70 million by Crypto.com founder Kris Marszalek and reported in early 2026. The previous record was Voice.com at $30 million in 2019.
Why do some domains sell for millions?
Short, one-word .com names are scarce, and big companies pay for the instant trust, memorability and type-in traffic they bring.
Was 360.com really sold for $17 million?
It was widely reported in 2015, but the price was never confirmed, so verified-sales trackers like DN Journal don't count it.